Kourtney Kardashian Barker Defends Eco-Friendly Lifestyle Brand After Backlash

September 13, 2022 3:25pm

An unaffected queen:

Kourtney Kardashian Barker is speaking out in defense of her BooHoo collaboration after the collection was met with criticism.

Haters gonna hate…

The Keeping Up With the Kardashians alum took to Instagram to address backlash surrounding her collaboration with BooHoo as their newest sustainability ambassador.

“I went back and forth about doing this collection with @boohoo because the first thing I think about when I hear the words ‘fast fashion’ is that it’s bad for our planet. Boohoo approached me to be a sustainability ambassador, and though I knew it would get backlash because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere.”

Making a change:

“I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet. I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful.”

“It’s definitely making some noise which is exactly what I was hoping for. I certainly don’t have all the answers, but for someone who has done a fast fashion line collaboration in the past, which didn’t get backlash because I was not calling attention to trying to make better changes, I feel proud about doing it with intention and purpose.”

Help a sister out:

The eldest of the Kardashian/Jenner clan reached out to her followers and the community to provide feedback and support.
“I invite any experts who have ideas, suggestions ( I have already seen some of you and will absolutely be reaching out to talk and learn more) to reach out. I want to help and from my experience so far working with the team I work with at Boohoo, they do too. I will be elaborating on their changes, how we’ve made this line more sustainable, and what I’ve learned we as consumers can do to help… all to come!!”

USWeekly reported Kourt is “releasing a social content series that follows her as she brings the collection to life and learns more about reducing fashion’s carbon footprint.”


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