The Secret Lives of Mormon Wives star Whitney Leavitt can add Chief Creative and Brand Officer to her growing (and versatile) resume.
The influencer-turned-reality-star, who pivoted and pas de bourréed her way to the Broadway stage, signed on as an executive with New York dirty soda chain, Cool Sips.
Dirty soda diva:
Cool Sips shared a release with PEOPLE. “Whitney will be actively leading creative direction and menu innovation, including developing new flavor combinations.” Additionally, the season 34 DWTS semi-finalist will be “influencing everything from in-store experience to digital and social content.”
Leavitt told Inc. that she enjoys marketing, highlighting how this role is different from her usual work. “I’m not just marketing one product, I’m marketing a company, which I think is really exciting,” she said.
She added that she’s learned how advertising is more about taking viewers on a “journey” now. “The reason that people were drawn to [dirty soda] so much is it wasn’t something that was ever being pushed. It was something that was just so organic, and it really is—and was as you watch in [Secret Lives]—a part of our day to day.”
“I love feeling a sense of community and camaraderie. I want to feel like I’m a part of something, and I feel like that’s what made the virality of dirty soda go crazy.”
The Whitney:
There’s a new signature drink in the SLOMW star’s honor, The Whitney, which features club soda, sugar-free pineapple, sugar-free peach, sugar-free vanilla, lime syrup and raspberry puree.
Whitney told Food & Wine, “I’ve been ordering versions of this recipe for a long time, so being able to bring one of my personal, viral combinations to life as a signature sip as my first order of business at Cool Sips feels like a full-circle moment.”
“Dirty Soda is all about customization, and that’s really what’s driven its popularity across the country.” The drinks are “really approachable but also super personalized.”
He also shared that adding “The Whitney” to the menu is only the first of many moves the brand will make alongside Leavitt “to translate digital buzz into real-world experiences.”
