Real Housewives of New Jersey star Melissa Gorga‘s Sprinkle Cookie empire is heading to NYC.
Let’s Sprinkle by MG‘s expansion to The Big Apple marks a major milestone for Melissa’s fast-growing cookie company.
Location, location, location:
Melissa is moving her brand into Morton Williams locations across New York City. The popular family-owned grocer will now carry Melissa’s signature Italian Rainbow Sprinkle Cookies and Sprinkle Coffee Cake.
Morton Williams operates 17 supermarket locations, primarily in New York City (Manhattan and the Bronx), with one location in Jersey City. The chain is known for its upscale urban stores, often open 24/7. Most locations are in The City, with 15 stores there.
Melissa is going to meet some lucky fans!
The star of Bravo’s Wife Swap told Virtual Reali-Tea her mission. “We created Let’s Sprinkle to bring a little joy and celebration into everyday moments. New York has always shown me so much love, so I’m excited fans can now pick up our treats at Morton Williams.”
Melissa will make a special in-store appearance on Thursday, April 2, from 11 a.m. to 1 p.m. at Morton Williams on the Upper West Side (2015 Broadway at West 68th Street). Fans who purchase Let’s Sprinkle by MG products will have the opportunity to get their treats signed by the reality TV personality — while supplies last.
The Morton Williams rollout marks the latest step in the brand’s expansion. The rollout includes distribution across the Tri-State area at major grocery chains, like ShopRite, King’s Food Markets, and Caraluzzi’s.
Late last year, Let’s Sprinkle made it ‘On Display‘ in New Jersey grocery stores.
