The Tonight Show‘s host, Jimmy Fallon, has teamed up with businesswoman/Real Housewives of Beverly Hills star, Bozoma Saint John on a new show, On Brand with Jimmy Fallon.
What we know so far:
NBC reported On Brand will be “Hosted, created, and executive produced by the Tonight Show Host. On Brand will follow Fallon and ‘the most creative, clever, and competitive go-getters he can find.’ [Contestants will] team up to create winning marketing campaigns.'”
Collaborating with the comedian is fellow NBC star and bona fide marketing expert Bozoma Saint John to lend her expertise.
Boz is booked and busy:
The popular RHOBH personality is On Brand with Jimmy Fallon‘s Chief Marketing Officer who will act as a mentor to the creatives competing on the show. Of course, Boz will offer her valuable feedback.
ICYMI, Boz was recently a guest on The Tonight Show. Jimmy provided a scroll of Boz’s accomplishments for his audience. “You were chief brand officer at Uber. You were the head of global marketing at Beats by Dre, Apple Music, and iTunes.” Jimmy continued, “You were the head of music and entertainment marketing at Pepsi. [Also, you] did Super Bowl halftime shows like Beyoncé, Bruno Mars, et cetera. You were named Billboard’s Female Executive of the Year, and you were inducted into the American Marketing Hall of Fame.”
Between Boz’s expertise and her experience as a reality star, she’s a perfect fit for the role. Combine that combo with Jimmy’s love of “branding, marketing, advertising,” and the pair is sure to have a hit on their hands.
“This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together.” Viewers will also see “what goes into making them. It’s exciting,” gushed Jimmy.
