Alex Cooper’s beverage empire is officially…unwell.
Per TMZ, the Call Her Daddy host’s beverage line is shutting down less than two years after hitting shelves.
The Unwell Beverage Co. reportedly plans to roll out a few Halloween-themed flavors before ending production across its entire drink lineup.
The brand’s main retail partner, Target, is also reportedly selling through its remaining supply before it’s gone for good.
ICYMI: Alex launched Unwell Hydration with Nestlé in 2025, offering drinks packed with electrolytes, vitamins and caffeine in three flavors.
The company later expanded its lineup to include protein and energy drinks.
The podcast host frequently had Unwell bottles available for guests on Call Her Daddy, with the brand largely marketed toward women in the sports and energy drink space.
It’s an increasingly crowded market, with other celebs in the mix, including Kim Kardashian.
Alex and her husband Matt Kaplan’s Unwell umbrella extends far beyond beverages, spanning podcasts, TV and film production, merchandise, live events and a new ad agency.
And with a baby on the way for the couple, it seems they’re prioritizing baby bottles over energy drinks!
