Lisa Vanderpump‘s “Cause Mischief” campaign is the dose of cute that was missing on the Las Vegas Strip.
Caesars has unleashed a craps-playing Pomeranian to “cause mischief” on the Strip and promote the new Vanderpump Hotel. According to Las Vegas Locally, “Analysts are calling it their best marketing campaign in decades.”
“A hint of mischief, a dash of glamour… and one adorably confident little star 🐶✨ Consider this your first look at The Vanderpump Hotel. We hope you’ll join us—reserve your stay today!”
In the commercial, one of LVP‘s precious pups, a Pomeranian, prances down Las Vegas Boulevard as it passes popular destinations on its way to The Vanderpump Hotel.
Once on Lisa’s property, the pup makes its way to the rooftop pool, joins Lance Bass at the craps table, and then makes it to a luggage trolley, which takes the fluffy friend to a suite with Lisa, who asks, “What have you been up to, darling?”
As per LVP’s official release, “Anchored in the heart of The Strip at Las Vegas Boulevard and Flamingo Road, the boutique resort is being reimagined into a first‑of‑its‑kind destination.”
“The 188 guest rooms and suites, designed by Lisa Vanderpump and her business partner Nick Alain, feature a beautiful mix of moss-green hues and touches of dusty lilac, creating a soothing palette with soft textures that encourage relaxation.”
“Taking the next step from restaurateur to hotelier and partnering once again with Caesars Entertainment on another extraordinary project has been such an exciting chapter for me,” said Lisa Vanderpump.
Guests can now officially book reservations at The Vanderpump Hotel on the Las Vegas Strip.
