Paige DeSorbo is ready for the Big Game!
The Super Bowl is known for more than just football — the commercials and halftime show are basically their own main event.
On January 14, Kinder dropped a teaser announcing the former Summer House star as the face of its Big Game campaign.
In the clip, Paige poses with the chocolate bar while snapping selfies.
“Yes Bueno,” she says — teasing the tagline set to air during the broadcast.
Can we talk about how Paige DeSorbo will be in a Super Bowl commercial?? pic.twitter.com/fGHfkicIj9
— Taste of Reality (@TasteOf_Reality) January 22, 2026
“Making our Big Game debut represents a transformative moment for Kinder Bueno,” said Chad Stubbs, Chief Marketing Officer of Ferrero North America.
“By owning this phrase and playing with its meaning, we’re not just launching a campaign — we’re creating a new brand language that positions Kinder Bueno as the go-to irresistible treat to lighten everyday frustrations.”
The full “Yes Bueno” commercial will air during the Big Game on February 8, 2026, on NBC.
The brand is expected to roll out more teasers and social content in the lead-up to game day.
Paige is clearly in her bag right now.
In addition to her wildly successful Giggly Squad podcast with Hannah Berner, she also launched a loungewear line named after her cat, Daphne.
