Madison LeCroy is expecting a baby and a booming business!
The Southern Charm star announced her “effortless but luxurious” pajama line on February 2nd.
Per ShopLeCroy:
“Every piece is designed with quality, softness, and timeless elegance in mind—because you deserve to feel put together, even in your most relaxed moments. We promise to deliver thoughtfully crafted sleepwear that makes you look and feel amazing, whether you’re unwinding after a long day or starting your morning slow. LeCroy is more than just pajamas—it’s a lifestyle, and we’re here to make sure you embrace it in style.”
Madison did an exclusive interview with Page Six Style where she gave more insight into what inspired LeCroy.
A baby and a business
“It’s my comfort zone, that’s where it all starts. You want to go to bed feeling great and wake up feeling even better, so that’s why I decided to create the line,” the hairstylist said.
Madison enlists the help of her 11-year-old son Hudson to try samples, and her husband Brett Randle helps on the business side.
Working with soft materials has “got her wheels turning” for baby clothes. She also plans to eventually veer over into the menswear lane as well.
“I can’t wait to have a little girl — and who’s to say in three years she won’t help me pick out sets?”
Madison recently revealed her prospective baby girl’s name — Teddy LeCroy— who will inherit her pajama line someday.
“Moving forward I will come out with things that are going to be inspired for holidays and seasons, but I wanted at the very beginning to just have something that is chic and comfortable and cozy that you can wear around family but also look amazing at girls’ night if you were doing a pajama night in.”
I recently purchased two sets —Sunset Soiree (long sleeve, pant set) and The Glow Getter (short sleeve, short set).
