3×1

About the Business:

Based in Manhattan’s SOHO District, the ‘3×1 Made Here’ brand experience is part retail store and part gallery space, with a complete jean manufacturing facility at its center. Shoppers can watch jeans being constructed from start to finish behind three glass-walled rooms within the retail store. Sewers, cutters, patternmakers, and designers are all completely immersed in their process, and customers are offered a one of a kind perspective and experience into how jeans are designed, developed and produced. Never before has there been a store concept that marries the production process with the retail environment, and by design, Morrison has achieved a level of transparency that is the first of it’s kind, anywhere in the world.